Before jumping on the CDP bandwagon, marketers should ask themselves the following questions to make sure their organization really needs a CDP and is ready to take advantage of its benefits. Customer data is often fragmented and owned by siled marketing, sales, purchasing, customer support, and other departments. Is there a “network of record” within the organization? Do you know what customer data is in your “network.
Of record”? Is there third-party anonymous data mixed in? How many systems are in the martech stack? And how is data being migrated Industry Email List from one system to another? These are all areas where CDP helps standardize and streamline data storage and data processing. Martech systems should enable data and campaign efficiencies. However, disparate systems often lead to duplicated data, lack of standardization, and an increase in time-consuming manual work. If you're spending more time fixing data errors and deduplicating contact records and less time running campaigns and evaluating their performance, it may be time to automate data integration. do not have.
Are the use cases and customer journeys clear, and is the organization in a position to choose the right solution? What impact will centralizing data and audience definitions have on your organization. Are all teams involved, from IT to marketing to customer service, aware of the CDP's potential value. Are you picking early adopters in your organization who can prove their effectiveness to other users.