At present, it is known that the company invested 10W yuan category email list for SEM launch in February, obtained 200 complete sales leads, 20 successful sales, and the total sales amount was 100W (customer price 5W). The overall channel effect diagram is as follows: My thoughts on channel effect analysis target now In March, the total sales target increased by 50%, that is, the total sales amount is 150W. How do we need to achieve it? the actual situation of the project The total output target has been determined, the total sales volume is 150W, and the category email list input has not been determined.
My thoughts on channel effect analysis Program category email list Increase traffic flow. Increase ad exposure by increasing your SEM budget; Increase traffic conversion rate. By optimizing the page, increasing the click-through rate, registration conversion rate or increasing the single rate. Because our investment is not determined, and based on our existing channel ROI, the existing total sales amount cannot be completed. So the first thing that comes to mind is to increase investment and increase the exposure of advertisements. But this is also category email list what we usually call "burning money".
But when our investment is determined category email list and cannot be increased, we can only improve our conversion rate by optimizing existing channels or changing channels. Let's look at another case, because the above case has no channel segmentation data, and we found another data separately. Whether we want to optimize existing channels or add new distribution channels, we must first analyze the situation of existing channels. Whether the category email list channel effect is good or not.