What's in store for 2018 in email marketing? In this interview, expert and consultant Jordie van Rijn gives you a glimpse of what the future holds. Jordie van Rijn of emailmonday is an experienced email marketing and marketing automation consultant . He has advised companies like KLM, Mitsubishi and Unilever and trained hundreds of new and already professional marketers through training. On December 12, Jordie will be among the speakers at the MailUp Marketing Conference – the first large-scale open event organized by us here at MailUp. His talk will focus on what has made him famous over the years: predicting future trends in email marketing , in order to give marketers valuable insights and approach upcoming business in the right light.
While waiting for the Conference, we chatted with Jordie and tried to get some valuable insights from him about the future - here's what he gave us Jordie van Rijn Where do you think email marketing is headed? Email marketing has always been about reaching the right people , but it's an evolving concept. Email marketing is reinventing E-Commerce Photo Editing Service itself by recognizing Person + Profile + Goal = Performance . The quality of an audience is defined in large part by the completeness of the subscriber profile , as this is where purchase intent and other valuable data to segment is located. As we know that data = potential value , comes the age of the Tease marketer. Trying to get interactions and information by being enough in touch and being interesting enough. You must earn a first-party behavioral data exchange , through multiple channels.
Entertainment is another form of teasing. I went to the Efteling amusement park recently - it's like a Disney park, but less cheesy. The experience was so entertaining that I would happily recommend it. I don't mind sharing my data with them. I'm pretty sure I did too, because I had their app installed and entered my favorite attractions. They were following me on the virtual map while I was there. A lot of interesting data comes from this. They send you a preview email inviting you to come back to the park, including an animated GIF that leads to a video with a new ride. Now that's just a great use of email to gain retention and email itself also has entertainment value - as you can see in the following email (source: Notablist).