Much popular marketing psychology Whatsapp number database blogs almost give the impression that the brand owes its success to this brilliantly chosen shade of red. A red that stands for passion, energy, pleasure, and strength. Blue is said to be serious, reliable, and understated. This color difference is often cited as the reason Whatsapp number database behind the difference in appeal between Coca-Cola and Pepsi. Nothing turns out to be less true. Color is psychologically very important, but not in the way described in 'cold ground psychology'. While it is true that colors can evoke a specific psychological meaning, these Whatsapp number database effects are dwarfed by the interplay of branding factors. Color only plays an associative role if our brain has not made any association with that brand.
Red feels more powerful in Whatsapp number database isolation than blue. However, in reality, we do not experience a brand in isolation. In addition to color, our total feeling is formed by countless other cues that have been etched into our memory through Whatsapp number database advertising, packaging, and product experience. In practice, this means that, with each new day in a brand's life, the psychological significance of their color becomes more negligible. This is more and more overwritten by the associations created with advertising Whatsapp number database campaigns, packaging, and product consumption.
Still, color plays an essential role, but in a completely different way. Coca-Cola and Pepsi Why is color important then? The role of Whatsapp number database mental availability The real reason why color matters to brands are much simpler. It makes brands easily recognizable, which increases the chance that the brand stands out in a buying situation and is bought. Byron Sharp calls Whatsapp number database this 'Mental availability' in his groundbreaking book How Brands Grow (affiliate). Above all, color fulfills the role of a unique cue that makes it easier to buy the product.