Google search users who enter brand queries are brazil phone number list typically further down the purchase funnel than those who don't: they are already brand-aware and their query implies a preference or interest. For the brand.Specifically, when I explored other kpis, I discovered that this increase in roas performance was due to two main factors associated with purchase intent: on average, higher conversion rates and higher average order values (aov). A lower brazil phone number list average cpc also helps.For example, in furniture and home decor, the huge +236% roas for brand traffic is due to a massively higher aov.
While in health and beauty, a improved conversion is the main efficiency factor. These two influences are discussed in more detail below. While brazil phone number list roast is a popular and rather flashy metric, it alone isn't enough to determine whether advertisers in a given industry should implement a brand/non-brand split in their campaigns. The difference in performance must be weighted by a financial measure - for example, revenue brazil phone number list sharing or cost sharing. Here's a look at how advertisers spend on brand traffic across our eight lines of business.
Average brand cost share ranges from 16% to 56%returning brazil phone number list to the above example of furniture and home décor merchants, who on average could see a 236% higher roas for branded search terms compared to non-branded terms. It's a tantalizing number, but what is the impact? Looking at the brand's average brazil phone number list cost share in this industry, you can see that this performance difference affects 20.5% of their budget, or 1 in 5 dollars spent on shopping ads. So yes, absolutely, this cost sharing seems important and deserves special attention. Even the lowest cost share –