Clear example of how companies are Country Email List reinventing their social relevance, even when it goes against their direct commercial interests. This new role of responsibility (in boardrooms also called stewardship) Country Email List does not come out of the blue. It is a new expectation that we as a society have when it comes to the role of our companies. The Edelman Trust Barometer, an annual survey of the Country Email List trust we have in our institutions, clearly shows this trend. In 2021,
Research already concluded that we Country Email List see companies as the only players(!) that are both ethical and competent to solve social Country Email List problems. In comparison, the government and media are neither ethical nor competent, Country Email List according to the same study. NGOs are driven by charity according to the 33,000+ respondents in 28 countries, but are unable to act on it. Conclusion: companies are the only Country Email List organizations that can both tackle societal challenges and play a significant role in them. Companies are the only ones seen as competent and ethical In the repeat survey of 2022 (36,000 respondents) the desired social role was reaffirmed. The conclusion of the study is that this new role for companies is here to stay.
This is due to different Country Email List expectations of society in general, but also due to changing customer priorities. Reason 2: the customer The 2022 Edelman Trust Survey found that 58% of respondents recommend and/or V buy brands based on their beliefs and values. That agrees with an older study by Nielsen (known for viewing and listening studies in America) that points in the same direction. The survey showed that more than half of all consumers are willing to pay more for products and services with Country Email List a social purpose. Value-driven entrepreneurship