These three tactics will help get insights from your customers. You will understand their needs, their challenges and what they want phone number list to know more about. Then you can take that information and turn it into conversion-focused content. Let's dig.
Look at your website visitors
Users who visit your website, app, or online store are a gold mine of information. What better place to look for content ideas than your own users? To gather this information, Google Analytics is usually the phone number list first and obvious place to look – find out what content phone number list on your site your audience is already interacting.
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In this example, three pieces of content rank in the phone number list top 10 pageviews. They have a great time there - except for the phone number list , which is a landing page. But Google Analytics only shows us surface data and it is difficult to classify this data in one place. One tool that solves this problem is Woopra, a customer intelligence platform that creates a profile for every website visitor, app user, and customer. It pulls data from multiple sources (live chat, email, etc.) to fill in the phone number list gaps.
Where Google Analytics gives us quantitative insight, Woopra assigns it to individual users. Woopra lets you create dynamic behavior-based customer segments. You have more power not only to find the phone number list right content, but also to attribute it to the right audience. Use these segments to laser focus your content. By doing so, your content will resonate with the phone number list right audience.
Understand challenges through customer development
Nothing beats talking to your customers to understand their needs. The phone number list biggest advantage phone number list of doing this? This allows you to challenge assumptions. This is where customer development, a concept formalized by Steve Blank, comes in.
Customer development is the phone number list process of understanding your customer's needs. It's about knowing what they want from your product or service. As Brant Cooper and Patrick Vlaskovits, authors of The phone number list Entrepreneur's Guide to Customer Development put it: