A successful live broadcast is absolutely inseparable from a logical and well-organized live broadcast script.
When many people are preparing to write a live broadcast script, they often Number List have no idea where to start, and do not know how to grasp the key points.
Today, I share the practical dry goods of writing live broadcast scripts, hoping to help you.
01 The overall script outline of the live broadcast
There are 3 key stages to keep in mind.
When writing the script of the live room, we need to grasp some writing points from the live broadcast.
▲The writing logic of the overall live broadcast outline
02 Four Core Elements of Live Streaming Scripts
Before understanding how to write a live script, we must first clarify the four core elements of the live script (the role of the live script):
1. Clarify the theme of the live broadcast
That is, what is the purpose of this live broadcast? Is it to give back to the fans? New arrivals or big promotions?
The purpose of clarifying the live broadcast anchor is to let fans understand what they can see and gain in this live broadcast, so as to arouse the interest of fans in advance.
2. Control the rhythm of the live broadcast and sort out the live broadcast process
A qualified live script is specific to the minute.
3. Scheduling live broadcast division of labor
Provide guidance on the actions, behaviors, and words of the anchors, assistants, and operators, including the division of labor among live broadcast participants. For example, the anchor is responsible for guiding the audience, introducing products, and explaining the rules of the event;
The assistant is responsible for on-site interaction, replying to questions, sending preferential information, etc.; the background customer service is responsible for modifying product prices, communicating with fans, and converting orders.