same pattern to all conversions, this model takes into account a variety of signals to spread the value of a conversion across different touchpoints. Source: Adapt World Wide Marketing trends for 2022: other news 23) User generated content in email marketing User -generated content is a treasure trove for brands as it increases social proof . Seeing that other people who are similar to them are delighted with our products, it is easier for our potential customers to convert. We usually associate user-generated content with social media, but it doesn't have to stop there. In fact, one of the marketing trends for 2022 is to include this type of content in emails to encourage conversions.
24) 3D creativity in outdoor advertising The trends in digital marketing have taken to the streets through the new 3D creativities on the marquees . This novelty has been with us for less than a year, since previously 3D creativities were clipping path service limited to LED screens and had not yet conquered street furniture. The result is spectacular actions such as the new Volkswagen campaign or the ad for The Walking Dead in Plaza de Callao (Madrid, Spain), which manage to surprise passers-by and generate interactions and brand awareness. Source: Fox Spain Twitter 25)
The 5G revolution on OTT platforms 5G is a technological leap that allows greater connectivity, faster data transfer and lower latency. According to a Nevion survey, 82% of broadcasters believe that it will end up replacing traditional digital terrestrial or satellite distribution. Source: IberPixel The jump to 5G opens up a world of opportunities for OTT platforms such as Netflix, HBO or Amazon Prime, which will no longer be limited by connectivity. For marketers it is also a very exciting development, as it will enable new virtual and augmented reality applications without the restrictions we are used to. New Call-to-action LAIA CARDONA Responsible for