There is even such a statement: in the mobile payment environment, "planting grass" is more important than covering. Successfully planting grass requires igniting people's emotional points. So we found that: whether special email list it is a star, an internet celebrity, or a grass-roots person on various social platforms, whether its carrier is text, voice, beautiful pictures or video, the effective ways to bring goods have a common logic: look good, listen and play, strong appeal, high emotional saturation, can trigger people's emotional g-spot, and comes with 10,000 reasons to buy it.
For example, the popularity of "answer tea" on douyin is not only because people are rushing to experience a new product out of curiosity, but also because this "you ask and i answer" gameplay has poked people's hearts. Vibrant emotions special email list where is my he how is the fortune in 2018?" - a cup of milk tea has become a carrier of people's emotions to some extent, giving people a moment of spiritual joy and comfort. Second, the power of planting grass, how can it start a prairie? Acquaintance word-of-mouth/kol/online community have their own routines.
The reason why "planting and pulling weeds" is so popular today is due to social media. "growing grass" relies on word-of-mouth and mutual trust, while social media constantly tries to break the barriers of communication special email list between users, both of which have brought "relationship" to a key position. And "planting grass", in the final analysis, is also a kind of communication relationship between people. It is inseparable from the collision and interaction of people, and it is inseparable from the deep or shallow connection between each individual node.